ASA upholds easyjet complaints
Marketing WeekThe Advertising Standards Authority has upheld complaints against easyJet for claiming ‘excellent on-time performance’ in its press ads. The complaint was made by rival Ryanair.
The Advertising Standards Authority has upheld complaints against easyJet for claiming ‘excellent on-time performance’ in its press ads. The complaint was made by rival Ryanair.
The Body Shop is understood to be beginning UK trials of a new type of loyalty card, for which consumers pay an initial charge of about &£5.90 that will entitle them to a discount of ten per cent for a year, together with free gifts.
The British Olympic Association is considering launching a lottery game to support the British Olympic team, should plans for a lottery game for the 2012 London Olympic bid be blocked by the International Olympic Committee.
GlaxoSmithKline has promoted marketing manager Denis De Yonker to the newly created position of advertising director for Aquafresh, and Sensodyne marketer Jonathan Girling to the post of innovation director for Sensodyne.
In many sectors, digital is now the mass-market choice, and the likes of Kodak and the record labels are having to rapidly rethink the way they operate
Sometimes clever advertising can get you into trouble you didn’t bargain for. Dave Bedford, record-breaking Seventies distance runner, took a dim view of The Number’s cavalier treatment of his image in its famous ‘118 118’ runners campaign and decided to do something about it: complain bitterly. The wrangle has now reached farcical proportions. The advertiser’s […]
The Consumers’ Association has made a complaint to the Advertising Standards Authority about Barclaycard’s most recent ‘zero per cent transfer’ marketing literature. The OFT has already forced Barclaycard to amend its offer once.
Heat is understood to be sponsoring Five’s Back To Reality programme in February. The show brings stars of previous reality shows back together.
Nestlé’s relaunch of Double Cream is just one in a long list of attempts to breathe life into flagging brands. Reluctant to admit defeat, companies can find they are merely throwing good money after bad, says Daniel Thomas
Study shows banners are good for long-term brand building, but not for achieving click-through
Incentive programmes can demotivate staff if the goals set prove unachievable. But if a scheme is planned well, you are sure to get the results you want and at a budget that suits your finance department. By Sarah Rayner
E3 Media has been appointed to create a consumer website for a new brand from Milk Link, the farmer’s co-operative.The brand, called Moo, aims to raise consumer interest in long-life products.
Tessa Jowell is calling for educational establishments to offer lessons on watching TV, so that people can ‘understand the media’.
Mother has signed a deal with film studio Miramax Films to help develop ideas for movies and television shows. Mother, which recently opened an office in New York, is already involved in developing a show based on Monkey, the brand icon it created for ITV Digital. The agency is creating a pilot TV show featuring […]
With the ongoing Telegraph takeover battle seemingly nearing a conclusion, the new owners should think carefully before making any drastic changes