Month: February 2004

Blockbuster appoints Agency Republic

Blockbuster has appointed Agency Republic as its digital marketing agency following a pitch managed by the AAR. The agency will develop an online marketing strategy and attempt to drive traffic to the Blockbuster website.

A quote from The Times

And just in case recent stories have put you in any doubt about Drew Thomson’s commitment to his job, here’s a quote from The Times, last week, in a feature on ‘The Young Guns’ of the boardroom. ‘I’m not looking beyond Air Miles. It’s my belief that if you do a good enough job, people […]

Conservative Party

The Conservative Party is undecided over whether to adopt part of a report it commissioned on the BBC that recommends scrapping the licence fee. Culture Secretary Tessa Jowell has dismissed the proposals.

£3M Orange Glo advertising business put up for grabs

Household cleaning specialist Orange Glo is seeking an agency for its £3m advertising account following the end of its contract with Euro RSCG London. Orange Glo will not stay with Euro RSCG London, which counts rival company Reckitt Benckiser among its global clients. Orange Glo handed the account to Partners BDDH last year, before that […]

Grey smooths the way for Remington launch

Generally, when companies send journalists gifts, they are making an attempt to appear friendly; to make the grateful scribes feel a warm glow whenever they think of the giver’s brand. Grey, however, is above all this – it has no fear of appearing rude. How else can the Diary explain the fact that the agency […]

Trade bodies launch model website contract

This month sees the launch of a new specialist “Model Contract” for website design and maintenance. It has been created jointly by the Incorporated Society of British Advertisers (ISBA), the representative body for UK advertisers; the Institute of Practitioners in Advertising (IPA), the trade body for leading marketing and advertising agencies; and online agency New […]

ASA looking into sexy Jaguar campaign ad

The Advertising Standards Authority (ASA) is looking into complaints against a Jaguar mailer ad, which was designed as a letter from a secret admirer. The complainants objected that they had to ring up the Royal Mail to find out the source of the letter, since it gave no indication of being a Jaguar ad campaign. […]

Gamestation appoints commercial director

Blockbuster-owned Gamestation has appointed buying director Martyn Gibbs as commercial director. He will have responsibility for the marketing team. Gibbs will also be in charge of the electronic games retailer’s product team. The group has created the commercial directorship in order to place product and marketing departments under a single banner. Gibbs has been briefed […]

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