Budget picks Mustoes for relaunch brief

Budget Rent A Car has appointed Mustoes to handle its first advertising campaign in more than two years. The appointment is on a project basis.

The car rental company, now owned by Avis, is likely to call a full agency pitch later in the year. It has appointed John Ayling Associates to handle media planning and buying.

Budget’s advertising was previously handled by Euro RSCG Wnek Gosper Partners, with media by SPS of Dunstable. The new appointments have been made by commercial and marketing director Sara Zimmerman, a former marketer at Holiday Autos and Holiday Hotels, who joined Budget early last year.

Budget Rent A Car’s advertising account has been dormant for some time – the parent Budget group was bankrupt and was forced to sell off its operations. Budget Rent A Car’s interests in Europe, the Middle East and Africa, including 75 locations in the UK, were sold to Avis Europe last March for $20m (£11m).

The company plans to revitalise the brand with a nationwide 96- and 48-sheet outdoor campaign and bus-side advertising later this month, using the strapline “More car for your cash”.

The advertising is supported by a promotional offer, which runs until June. Customers will automatically receive a voucher offering either 20 per cent off their next rental or a free upgrade when checking in at their local rental location.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here