Government ads to push tough stance on asylum

The Government is plotting a sensitive advertising campaign about asylum seekers, after coming under continuous fire for failing to act on the issue. It is believed that the campaign will challenge recent media reports about chaos in the UK’s asylum system.

The campaign is also expected to highlight the performance of the Government when processing the claims and legal appeals of asylum seekers.

It is understood that the Home Office has already briefed agencies to work on the pitch.

The Government has long been criticised in the media for forcing taxpayers to foot the bill for feeding and housing asylum seekers. The campaign will seek to alleviate these concerns and instead talk about Home Secretary David Blunkett’s tough stance on asylum. Blunkett has said that the Asylum and Immigration Bill, now going through Parliament, will introduce a new speed and decisiveness to the appeals and removal processes.

The House of Commons Home Affairs select committee recently urged the Government to use the Proceeds of Crime Act to crack down on illegal working, following what is described as an “extremely low level” of prosecutions under immigration rules. The Government plans to use the Act to tackle people-smugglers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here