BAR threatens to withdraw from UK
BAR, the Formula One racing team, has threatened to withdraw from the UK unless the Government changes its plans to prohibit tobacco sponsorship of domestic companies.
BAR, the Formula One racing team, has threatened to withdraw from the UK unless the Government changes its plans to prohibit tobacco sponsorship of domestic companies.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.