Citigate Albert Frank has created a £2m TV campaign for Scottish Widows.
Citigate Albert Frank has created a £2m TV campaign for Scottish Widows. The campaign, which breaks next week, shows the ‘Widow’ backstage, encouraging performers and actors to take to the stage.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
