Footie views are a load of dribble

I am writing in response to Iain Murray’s column (MW January 22), in which he describes football fans “like a bunch of halitosis-ridden extras in a spaghetti western… foul tribes of hate-filled, drunken, obscenity-chanting uglies”.

This is tabloid journalism designed to provoke. And it is simply discriminatory, blinkered, and insulting to the large majority of football fans who follow football as modest individuals, lovers of the game, sober, non-racist, non-foul-mouthed supporters.

Moreover, the failings of the football industry are not the fault of fans. To speak of them as anything but victims reflects the ignorance of the writer.

I am surprised that a publication representing an industry based on understanding and staying close to consumers allows a misguided fool to write blatant and inflammatory untruths about them.

I look forward to reading your views on this.

Simon Ford

Head of market research

Tesco

Cheshunt

Herts

(and Tottenham Hotspur season ticket holder)

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here