Has The Guardian a store to settle?

Is Tesco marketing director Tim Mason letting success go to his head? Is he no longer taking note of his chain’s image? He may have been voted top marketer in these pages last week, and his chain may be gobbling up the UK’s retail market at a rate of knots, but the Diary has noticed that Guardian Newspapers, at least, seems to have it in for Tesco.

On January 22, The Guardian ran a lengthy story about the Norfolk town of Sheringham’s battle to stave off a large Tesco store. This was followed, on January 25, by an analysis of the supermarkets’ activities in the Observer Food Monthly, with Tesco appearing prominently.

What clinched it for the Diary, though, was this pic of a tip, from a feature on recycling in the Observer Magazine. How long, precisely, did the picture editor have to spend looking for a photo of a dump covered in Tesco fruit and veg? Such a waste – surely a chain as large as that could stretch to a compost heap.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here