I was concerned that despite appearing in your top marketers list (for which thanks to 22 per cent of my peers), I am listed as “position unknown” (MW last week). For the record, not to mention any potential clients, I have established a sales marketing consultancy that specialises in improving commercial effectiveness and cost efficiency.
John Sanders
Managing partner
StrikeThree
Warwickshire
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.