Viacom plans to float chain
Viacom, owner of the Blockbuster video stores, is planning to float the chain if it cannot find a buyer for the business, which it regards as non-core.
Viacom, owner of the Blockbuster video stores, is planning to float the chain if it cannot find a buyer for the business, which it regards as non-core.
Dr Pepper, the Coca-Cola Great Britain drinks brand, is to sponsor the second series of MTV prank show Punk’d, hosted by Ashton Kutcher. The first series had no sponsor.
The Chartered Institute of Marketing paper that Alan Mitchell covered in his article (MW January 22) argues that marketing communications have descended to a state of “pointless deluge”. The answer, argues the CIM, lies in moving to an “age of consent”. An age in which marketing communications are customer initiated, trust driven, maintained by a […]
Unilever Bestfoods has promoted its top marketer on savoury and dressings, Chris Springford, to managing director of Unilever Bestfoods Australasia. Springford was responsible for commissioning the controversial “slag of all snacks” Pot Noodle ad campaign during his time at Knorr. His replacement has yet to be appointed. Springford, who is business group director for savoury […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?