Virgin Radio refuses to accept Rajar figures

Virgin Radio, the Scottish Media Group-owned station, is refusing to accept the Rajar figures for the fourth quarter of 2004, which showed that its share had dropped from 2.6 per cent to 1.8 per cent. Its listening fell by 16 per cent. The station is attributing the falls to an under-reporting of men aged 25 to 34 years old, its core audience…

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