Wall’s, the Unilever-owned ice cream brand, is launching six limited-edition Cornettos called Cornetto Love Potions. The launch will be supported by a &£6.5m marketing campaign, similar to last year’s Magnum Seven Deadly Sins.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.