With reference to your article on the appointment of Clear Marketing to create the advertising campaign for the launch of Smooth FM in the North-west (MW January 15), I would like to clarify that there was not a formal creative pitch for the business.
Clear Marketing did not pitch against Jazz FM’s agency, Kitcatt Nohr Alexander Shaw, as was stated in the article.
John Myers
Chief executive
GMG Radio
Leeds
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.