Esure sponsors Six Nations Rugby coverage
Esure, the Halifax Bank of Scotland-owned direct insurer, is sponsoring Classic FM’s coverage of the Six Nations Rugby. It has also renewed its sponsorship of LBC’s traffic and travel news.
Esure, the Halifax Bank of Scotland-owned direct insurer, is sponsoring Classic FM’s coverage of the Six Nations Rugby. It has also renewed its sponsorship of LBC’s traffic and travel news.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.