Opodo appoints MediaCom
Opodo, the online travel service, has appointed MediaCom to handle its £3.5m media planning and buying account permanantly. The agency was handed a project by Opodo in the final quarter of last year.
Opodo, the online travel service, has appointed MediaCom to handle its £3.5m media planning and buying account permanantly. The agency was handed a project by Opodo in the final quarter of last year.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.