Police called in after Grey hoax

Grey London has called in the police to investigate a hoax e-mail which was circulated last Saturday. It claims the agency’s chief executive Garry Lace is leaving to set up a new company.

Insiders claim the e-mail, which was sent via a Hotmail address in Lace’s name, was an attempt to destabilise the agency. The e-mail claimed that Lace, along with his client Air Miles’ managing director Drew Thomson, were plotting to set up a rival company to Air Miles.

Both Lace and Thomson vigorously deny the accusations made in the e-mail, which also said the two were already working with former BBDO finance director Peter Walker on the venture.

The e-mail, which was sent in secret from an as-yet unidentified location outside the agency, was sent to several senior advertising figures, including Grey’s chairman Ed Meyer. It was also sent to several journalists and new business consultants.

The e-mail speculated that the future of Naked Ambition, Grey London’s recent joint venture with media planning specialist Naked, was in doubt should Lace leave.

Grey has launched an investigation into the identity of the sender.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here