RAC reviews media account
RAC is reviewing its direct-response television media planning and buying account, which is held by Vizeum UK. The company says the review will not affect brand work, which is also held by Vizeum UK.
RAC is reviewing its direct-response television media planning and buying account, which is held by Vizeum UK. The company says the review will not affect brand work, which is also held by Vizeum UK.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.