VCCP snatches £12m Hyundai ad business

Hyundai Car (UK) has awarded its £12m advertising business to Vallance Carruthers Coleman Priest (VCCP) after a final pitch against Abbott Mead Vickers.BBDO.

Hyundai Car (UK) has awarded its &£12m advertising business to Vallance Carruthers Coleman Priest (VCCP) after a final pitch against Abbott Mead Vickers.BBDO.

The review was overseen by Hyundai UK marketing director Jim Campbell. Banks Hoggins O’Shea/FCB, Atlas, and incumbent Leagas Delaney also pitched. Leagas Delaney had held the business since relaunching the brand in the UK in 1993.

Last week, the Korean car marque unveiled its new “soft” 4×4 at the Chicago Auto Show. The Tucson will be launched in the UK in the autumn and will compete with the Toyota RAV4, Suzuki Grand Vitara and Land Rover Freelander. Hyundai already sells nine models in the UK, including the Getz supermini and the Coupé.

In 2002, Hyundai began to offer its cars in the UK with a five-year unlimited-mileage transferrable warranty, promoted with a multi-million pound advertising campaign (MW January 31, 2002). Last year, Hyundai reviewed its direct marketing brief, awarding the account to Carlson Marketing Group. The company uses PHD Media for its media buying and planning. Hyundai Car (UK), the UK distributor, is owned by the RAC.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here