Green Flag appoitns RoadAds for national campaign
Green Flag Motoring Assistance has appointed RoadAds for a national, one-year lorry-side campaign.
Green Flag Motoring Assistance has appointed RoadAds for a national, one-year lorry-side campaign.
VisitLondon has appointed Martine Ainsworth-Wells to the new position of general manager, marketing. One of Ainsworth-Wells’ first projects will be to develop a £3m campaign promoting London in the United States. It will probably use radio as its lead medium. Ainsworth-Wells heads a team of nine and has responsibility for all agencies. She reports to […]
Burger King US president Bob Nilsen has resigned after just more than a year in the role. It is not known who will replace him.
…Sainsbury’s Supermarkets has appointed Penny Vegting as brand and format development manager.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.