TBWA/London develops FCUK FM campaign
TBWA/London is to develop a global press, outdoor and TV campaign for the launch of FCUK FM in April. The station has appointed Exposure Digital to design and build its microsite.
TBWA/London is to develop a global press, outdoor and TV campaign for the launch of FCUK FM in April. The station has appointed Exposure Digital to design and build its microsite.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.