UCI signs up Scarlett Johansson

Unilever Cosmetics International (UCI) has signed up actress Scarlett Johansson as brand spokeswoman for an unnamed Calvin Klein perfume, to be launched globally later this year. Johansson, the 19-year-old Bafta award-winning star of Lost in Translation and Girl with a Pearl Earring, will appear in a global television and print advertising campaign, to break in September. The fragrance, which has yet to be given a name, will be aimed at 18-to 35-year-old women. Although UCI declines to comment on the value of the deal, it is thought that Johansson will make &£1m a year. The ads will be created in house at Calvin Klein Cosmetics, which licenses the brand to UCI. The launch will mark UCI’s first major marketing activity since it overhauled its marketing structure last year (MW October 16, 2003).

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