The Consumers’ Association is today (Wednesday) expected to slam food manufacturers for being irresponsible about sugar, salt and fat levels in food products. It plans to issue an ultimatum to the Government and industry calling for faster action and has appointed Team Saatchi to handle a campaign to support the call.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.