Lexus hunts for UK head of marketing

Toyota-owned luxury marque Lexus is looking for a top marketer following the promotion of its general manager of marketing David Brimson to national manager of marketing for both Toyota and Lexus in Canada.

Brimson joined Lexus (GB) in 1998 as head of marketing, and oversaw the strategic separation of Lexus from parent Toyota in the UK. He was responsible for setting up the 51 Lexus Centres in the UK. He worked for Rover and Nissan before joining Toyota in 1995.

Until a replacement is found, his duties are being undertaken by Lexus general manager for strategy and planning Jan Kidacki.

The UK is the second-largest market for Lexus after the US. From 2005, Toyota will start selling its luxury cars under the Lexus marque in its home market, Japan.

Lexus will be the first luxury marque to market hybrid electric/ petrol cars when it launches models using the new technology later this year. Parent Toyota already sells the hybrid electric/petrol Prius family hatchback.

Lexus retains Saatchi & Saatchi for its advertising and Zenith Optimedia handles its media buying and planning.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here