Royal Mail launches 9am guaranteed courier service

Royal Mail has launched a guaranteed 9am next-day delivery service for businesses.

The service is available through post offices or business collections and will be backed by a television, press and direct mail campaign. It offers customers a track-and-trace and compensation against loss or damage package at a cost of £6.95 for a standard-sized document.

It operates as a courier service that does not go through the normal postal network. It is entirely separate from Parcel Force, which caters for bulkier and heavier items. This is the first time that Royal Mail has directly challenged the courier market.

The special delivery ad comes under the “With us it’s personal” brand campaign, to be launched by the group on Monday, March 1.

It features a postman delivering the word “urgent” to an office worker and was created by Abbott Mead Vickers.BBDO. It takes the same form as the main brand campaign that shows real postmen and women delivering individual words such as “Love” and “Fragile” through extreme weather, packs of dogs, or a traffic jam.

The eight-week campaign will cost about £8m.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here