Coca-Cola Enterprises appoints Vallance Carruthers Coleman Priest
Marketing WeekCoca-Cola Enterprises has appointed Vallance Carruthers Coleman Priest to work on advertising for its foil-pack juice brand, Capri-Sun.
Coca-Cola Enterprises has appointed Vallance Carruthers Coleman Priest to work on advertising for its foil-pack juice brand, Capri-Sun.
Entire 25-strong UK marketing team to be cut as operations move to Paris and Orlando
Leagas Delaney has won the brief to launch UEFA’s first pan-European campaign against racism. The European football governing body’s project intends to exploit the popularity of the game across Europe to discourage racist behaviour. A European television campaign is expected to run in the ad breaks during the latter stages of the UEFA Champions League […]
Royal Mail has launched a guaranteed 9am next-day delivery service for businesses. The service is available through post offices or business collections and will be backed by a television, press and direct mail campaign. It offers customers a track-and-trace and compensation against loss or damage package at a cost of £6.95 for a standard-sized document. […]
Euro RSCG London has created TV advertising to promote the Co-op’s conversion of its entire range of own-brand coffees to Fairtrade.
Bacardi-Martini has tightened the screw on McCann-Erickson by reviewing its Bacardi Limon business. McCann is currently facing a global review on the Bacardi Breezer account. Bacardi Limon is a lemon-based rum drink, launched in the UK four years ago. Until now, very little money has been spent on marketing it. Bacardi-Martini’s total UK account is […]
Isobel, the agency set up by a former management team at Banks Hoggins O’Shea/FCB, is tipped to win the advertising account for dairy farm co-operative Milk Link. The pitch was handled through the AAR and it is understood that Mustoes was also on the final shortlist. Milk Link wants an agency to work on a […]
Danone UK marketing director Catherine Pickering is understood to have been moved to a new product development role within the company. Danone will not comment on her replacement.
I sympathise with Chris Walmsley’s lament about the parlous state of client briefing, not only in pitches, but also ongoing relationships (MW last week). Our estimate, based on research among clients and agencies, suggests that each year up to &£13bn of advertising work is poorly briefed to agencies. Happily, any agency and client can now […]
Currys’ plans to launch an insurance service may be designed to draw the sting of criticism by the Competition Commission over the way electrical goods warranties are sold, says David Benady
Supermarkets, perversely, are one of the last places above-the-line marketing has failed to conquer. That could all change, however, if in-store TV and radio – currently niche media – take off.
Is the testing system to blame when products such as SC Johnson’s flushable toilet wipes encounter problems soon after launch, or is it caused by the rush to beat the competition? By Daniel Thomas
The Government is looking for brands to sponsor the controversial G8 summit, which will be held in the UK next year. The annual conference has become synonymous with protests by anti-capitalist campaigners, which have led to riots. In a move sure to enrage anti-capitalist campaigners, the Foreign and Commonwealth Office (FCO) is to seek corporate […]
KFC UK has appointed a former marketing director to head its UK operation. Martin Shuker moves from his position as general manager of the European business franchise unit, and becomes general manager of KFC UK. He replaces Justin Ash, who leaves the chain after four years to become managing director of Lloyds Pharmacy. Shuker, who […]
Paris, Milan, New York, Northampton… OK, maybe that last entry is not renowned as a hotbed of haute couture, but the marketing brains at Northampton Town Football Club have ambitious plans. Club chairman David Cardoza has commissioned a leisurewear brand – N Range – to “take the football club’s name to a wider market”. Well, […]