The International Olympic Committee asks for bids
Marketing WeekThe International Olympic Committee has asked for bids for the European media rights to the 2010 and 2012 Olympic games. Last year, NBC bought the US rights for more than &£1.5m.
The International Olympic Committee has asked for bids for the European media rights to the 2010 and 2012 Olympic games. Last year, NBC bought the US rights for more than &£1.5m.
PR can be an effective way for brands to generate column inches and to get noticed – often for very little money. But such tactics can backfire – as the Alliance & Leicester knows. It faces a legal battle with Renault, which is fuming over bad
Lowe has developed the launch advertising for Coca-Cola Great Britain’s Dasani brand. The national outdoor campaign has the strapline ‘Prepare to get wet. A new water’s coming’ and the ads show a bus-stop queue with one waiting passenger in a scuba-diving suit.
“Having worked in ITV where the regulator was outside, the effectiveness of the governors over what we do and don’t do is much greater than the [Independent Television Commission’s] ever was over commercial television.” British Airways’ business class passengers demand up-to-the-minute information on topical matters. It’s a good job, then, they have the airline’s Business […]
Viacom, owner of the Blockbuster video stores, is planning to float the chain if it cannot find a buyer for the business, which it regards as non-core.
Is Tesco marketing director Tim Mason letting success go to his head? Is he no longer taking note of his chain’s image? He may have been voted top marketer in these pages last week, and his chain may be gobbling up the UK’s retail market at a rate of knots, but the Diary has noticed […]
CCHM has won the £3m Derbyshire Building Society advertising account following a four-way pitch.
Lastminute.com has appointed BLM to handle its £5m media planning and buying account.
Sales of digital radio are booming as customers embrace the new technology, but radio stations must maximise DAB’s potential for advertisers.
I am writing in response to Iain Murray’s column (MW January 22), in which he describes football fans “like a bunch of halitosis-ridden extras in a spaghetti western… foul tribes of hate-filled, drunken, obscenity-chanting uglies”. This is tabloid journalism designed to provoke. And it is simply discriminatory, blinkered, and insulting to the large majority of […]
Wall’s, the Unilever-owned ice cream brand, is launching six limited-edition Cornettos called Cornetto Love Potions. The launch will be supported by a &£6.5m marketing campaign, similar to last year’s Magnum Seven Deadly Sins.
Corporate Edge has been appointed by Marks & Spencer to advise on and produce its corporate publications, including its annual report and annual review, after a strategic pitch against three unnamed agencies.
Are limitations on the technology available to marketers and an over-reliance on IT departments hindering the progress of fully personalised direct marketing? By David Reed
UKTV is to launch two factual channels – UKTV Documentary and UKTV People – to replace UK Horizons. It is also rebranding all of its channels to include the full name of the broadcaster, so that it is immediately obvious that they are part of the same network. The changes will take effect from March […]
Market researchers can find their clients ‘switch off’ when faced with facts and figures. A sprinkling of the storyteller’s art could bring them out of their daze, says Alicia Clegg