Month: February 2004

Consumers’ Association to slam food manufacturers

Marketing Week

The Consumers’ Association is today (Wednesday) expected to slam food manufacturers for being irresponsible about sugar, salt and fat levels in food products. It plans to issue an ultimatum to the Government and industry calling for faster action and has appointed Team Saatchi to handle a campaign to support the call.

VW’s 30-year ad spree

Marketing Week

Volkswagen has taken an entire ad break on Channel 4 to promote its new Golf and the total advertising for an issue of Auto Express using advertisements from the model’s 30-year history. Volkswagen is also encouraging consumers to choose their favourite Golf ad on its website, where there are three ad campaigns for each of […]

Exploiting the division

Marketing Week

How is a DM agency to provide neutral advice, when it makes most of its profit from executing campaigns? By outsourcing the labour to a contractor, says David Reed

There is another way, Mr Brierley

Marketing Week

While Mr Brierley has clearly had a series of bad experiences in dealing with his financial institution (MW last week), I believe it is unfair to assume that other institutions behave in the same way. I have banked with First Direct for 13 years, hold most of my accounts there, and have had excellent service. […]

Councils to target rogue billboards

Marketing Week

Outdoor companies are bracing themselves for a clampdown on illegal advertising billboards by London borough planning departments, following an accident last weekend. A woman was taken to hospital after a Van Wagner 96-sheet billboard, which was reinforced with steel, fell off Blackfriars Bridge in London onto her car. She was treated for minor injuries. Southwark […]