Adidas promotes UK head
Adidas has promoted UK head of non- athletic promotions Gary Aspden to head of global entertainment promotions.
Adidas has promoted UK head of non- athletic promotions Gary Aspden to head of global entertainment promotions.
Hachette Filipacchi UK has appointed Cath Ware to be the commercial director for central sales, as part of a restructure of its ad team under the recently appointed sales director Tim Kirkman…
Unilever Frozen Food & Ice Cream is relaunching Eighties favourite Funny Foot. The foot-shaped lolly will come in strawberry and vanilla flavour, but the relaunched version will have a dipped-chocolate big toe.
Poulter Partners has been appointed by the National Bingo Game Association to develop a &£1.5m national sales promotion for the UK’s largest bingo prize draw, which will also be supported by a &£1.1m ad campaign created by DFGW.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?