Agency Republic has been appointed without a pitch to handle the creative account for Fantasie Lingerie. The agency will create a press and digital campaign that breaks in the spring. Fantasie is owned by Eveden, whose lingerie and swimwear range includes Rigby & Peller, Freya and Goddess.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.