BSkyB shortlists for Sky Bet account
BSkyB has shortlisted Mother, Farm, HHCL/Red Cell and Phillipson Ward Longworth Camponi, the incumbent, for its &£5m Sky Bet account. The pitch is being handled by the AAR.
BSkyB has shortlisted Mother, Farm, HHCL/Red Cell and Phillipson Ward Longworth Camponi, the incumbent, for its &£5m Sky Bet account. The pitch is being handled by the AAR.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.