Ford pays Carole Matthews for mention
Ford has paid British novelist Carole Matthews to mention its cars prominently in her work. She has been paid to include a Ford in her latest book, The Sweetest Taboo…
Ford has paid British novelist Carole Matthews to mention its cars prominently in her work. She has been paid to include a Ford in her latest book, The Sweetest Taboo…
Rapier has been appointed by independent campaigning charity the AA Motoring Trust. The agency’s first work will be a full brand identity programme, including logo design.
After a price-war bloodbath, the battered Daily Mirror is now trying to push through an increase. Is this wise, in the face of its relentlessly falling circulation figures? asks Sonoo Singh
McDonald’s has extended its global sponsorship of the Olympics until 2012.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.