Hasbro to launch action force

Hasbro is to launch Action Force, a team of allies for its Action Man toy.

Hasbro is to launch Action Force, a team of allies for its Action Man toy. The toy company has also created a new line of villains. The ranges will be marketed through a year-long television campaign, created by DDB and told in storyline format, introducing the new characters. Action Man’s new allies are Redwolf, a native American Indian, and Flynt, an extreme sports enthusiast. The villains are Dr X Rewired and his army of X Robots, as well as new henchman No Face, a master of disguise. Last year’s Action Man storyline TV campaign culminated in Dr X toppling off a tower and children being asked to vote by phone on whether Action Man should save him.

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