Nestlé Rowntree UK has reported that sales are down two per cent on last year, but denies it is in crisis.
Nestlé Rowntree UK has reported that sales are down two per cent on last year, but denies it is in crisis. Managing director Chris White is restructuring the sales and marketing departments to boost sales (MW February 12).
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.