Pearson, owner of the Financial Times, has reported a slump in advertising revenues of 15 per cent last year and an increase in operating losses from &£23m to &£32m at the newspaper. Pearson itself reported pre-tax profits of &£152m compared with a loss of &£25m in 2002.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.