Time Products set to review Sekonda ads

Time Products UK is talking to agencies about reviewing the advertising for its Sekonda brand. The account is held by Campbell Doyle Dye (CDD).

The decision is part of an overall brand assessment by Time Products UK managing director David Merriman. He joined the company last November from Richemont Group following the departure of Justin Pollock, who left without a job to go to (MW October 23, 2003).

Merriman says he is looking at all aspects of the watch brand’s business, including advertising, but has yet to make any decisions. It currently uses the advertising slogan “A lot more watch for your money” on its press campaigns, but has also retained the “Beware of expensive imitations” strapline created by advertising agency GGT in the Eighties.

Pollock appointed CDD to Sekonda’s advertising account in March last year without a pitch. The brand spent just &£480,000 on advertising last year, a figure Merriman is expected to increase. Sekonda does not have a marketing director and it is thought that Merriman is also looking into hiring one.

Time Products also markets the Piaget and Girard Perregaux watch brands.

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