A case of foul play from Diary?

I am writing to “cry foul” about the Diary piece ‘Cobblers by name, cobblers by nature’ (MW February 26). I understand that the person who wrote it is a Hull City supporter and the chap who edits the Diary supports Huddersfield Town, both rival clubs in the Nationwide Division 3.

I accept the Diary is an opportunity to take a light-hearted look at the news, but I cannot believe that it is right for staff to use it to air their personal opinions in such a damaging manner.

In order for clubs, at every level, to survive they must diversify and that is what Northampton Town FC is doing with the development of the N-range.

May I suggest that the offenders be “sent off” to Northampton Town FC to research a more in-depth piece on the evolution of brands and marketing outside the Premiership?

Peter Miller

chief executive

Northampton Town FCE-mail address for letters: mw.editorial@centaur.co.uk Please include your home or business address

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here