Diageo has reversed its decision to change the composition of its Scotch brand Cardhu from a single malt to a pure malt. The company will withdraw its Cardhu pure malt, launched last summer. It says: ‘We underestimated the strength of feeling on this issue.’
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.