John Lewis’s latest TV ad campaign, created by Burkitt DDB, breaks on March 15. The 40- and 30-second executions feature a series of spring images accompanied by an appropriate title – for instance sun bursting through trees with the question ‘new Blinds?’. They end with the line ‘John Lewis spring is here’.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.