Manor Bakeries set to review £1.5m account

Cake manufacturer Manor Bakeries is understood to be talking to agencies about reviewing its £1.5m advertising account for the Mr Kipling brand. The account is held by Saatchi & Saatchi.

The review follows moves to strengthen the marketing department at Manor Bakeries, which is understood to be preparing for a big push behind its Mr Kipling, Lyons and Cadbury Cakes brands.

Last month, Manor appointed Simon Foster as head of marketing for Mr Kipling and Lyons Cakes. He joined from Hovis, which is also part of RHM’s Bread Bakeries division (MW February 12). Hovis has yet to replace him.

Former Mr Kipling marketing manager Sharon Whitehead was promoted to head of marketing for Cadbury Cakes and seasonal events, and Catherine Campbell, who also joined from British Bakeries, was promoted to the head of consumer planning.

The changes are being overseen by Kate Taylor, the brands director of consumer brands for Manor Bakeries. Taylor took over the role last summer following marketing director Ian Ayling’s decision to quit after three years (MW August 14, 2003).

The review does not affect Universal McCann, which was appointed to the £10m media planning and buying account for the RHM group earlier this year (MW January 15).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here