Manor Bakeries set to review £1.5m account

Cake manufacturer Manor Bakeries is understood to be talking to agencies about reviewing its £1.5m advertising account for the Mr Kipling brand. The account is held by Saatchi & Saatchi.

The review follows moves to strengthen the marketing department at Manor Bakeries, which is understood to be preparing for a big push behind its Mr Kipling, Lyons and Cadbury Cakes brands.

Last month, Manor appointed Simon Foster as head of marketing for Mr Kipling and Lyons Cakes. He joined from Hovis, which is also part of RHM’s Bread Bakeries division (MW February 12). Hovis has yet to replace him.

Former Mr Kipling marketing manager Sharon Whitehead was promoted to head of marketing for Cadbury Cakes and seasonal events, and Catherine Campbell, who also joined from British Bakeries, was promoted to the head of consumer planning.

The changes are being overseen by Kate Taylor, the brands director of consumer brands for Manor Bakeries. Taylor took over the role last summer following marketing director Ian Ayling’s decision to quit after three years (MW August 14, 2003).

The review does not affect Universal McCann, which was appointed to the £10m media planning and buying account for the RHM group earlier this year (MW January 15).

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