Ocado said to be talking to media agencies
Ocado, the Waitrose online grocery service, is said to be talking to media agencies about its media planning and buying. The incumbent is Brand Connection.
Ocado, the Waitrose online grocery service, is said to be talking to media agencies about its media planning and buying. The incumbent is Brand Connection.
Müller Dairy UK has snatched the licence for Cadbury’s desserts from food giant Uniq. The deal will reinforce the position of Müller as the UK’s leading dairy brand in the chilled dessert category.
Warner Music is to release the Sharlene Hector song that soundtracks the latest Coca-Cola Great Britain advertising campaign as a single on March 29. The song – I Wish I Knew how it would Feel to be Free – was originally recorded by Nina Simone.
George Pitcher is an incisive and witty commentator, whose columns I have enjoyed and learned from over the years. However, in his article on the financial services industry (MW last week), he missed the point. Our comments to the Sunday Times, under a rather hysterical headline, were not about us but the plight of ordinary […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?