Ocado said to be talking to media agencies
Ocado, the Waitrose online grocery service, is said to be talking to media agencies about its media planning and buying. The incumbent is Brand Connection.
Ocado, the Waitrose online grocery service, is said to be talking to media agencies about its media planning and buying. The incumbent is Brand Connection.
Müller Dairy UK has snatched the licence for Cadbury’s desserts from food giant Uniq. The deal will reinforce the position of Müller as the UK’s leading dairy brand in the chilled dessert category.
Warner Music is to release the Sharlene Hector song that soundtracks the latest Coca-Cola Great Britain advertising campaign as a single on March 29. The song – I Wish I Knew how it would Feel to be Free – was originally recorded by Nina Simone.
George Pitcher is an incisive and witty commentator, whose columns I have enjoyed and learned from over the years. However, in his article on the financial services industry (MW last week), he missed the point. Our comments to the Sunday Times, under a rather hysterical headline, were not about us but the plight of ordinary […]
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.