Press campaign for PZ Cussons’ Carex hand soap
BDH/TBWA has created a national press campaign for PZ Cussons’ Carex hand soap to support its brand repositioning as a soap that protects good bacteria.
BDH/TBWA has created a national press campaign for PZ Cussons’ Carex hand soap to support its brand repositioning as a soap that protects good bacteria.
This year’s Marketing Week Agency Reputations Survey saw media agencies build on their impressive 2002 showing.
Jersey Tourism marketing director David De Cateret has been promoted to director of tourism and marketing of the economic development committee, with responsibility for Jersey products as well as tourism.
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Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.