Tobacco ad plans under further review

The tobacco industry has attacked Government plans to restrict point-of-purchase advertising for cigarette brands as “uncompetitive”.

After a range of objections, the plans have gone back for further consultation. Under government proposals, tobacco companies will only be given an A-5 sized space on every cigarette shop unit to communicate to consumers.

However, the tobacco industry has itself been criticised by anti-smoking campaigners ASH for attempting to delay the start of the legislation. Objections to the proposals are likely to push the start date to 2005, much later than the expected start date this autumn.

ASH director Deborah Arnott says: “The tobacco industry is just wasting time, trying to pick loopholes so they can continue to use sales outlets to promote.”

But Tobacco Manufacturers’ Association chief executive Tim Lord says the proposals mean companies will not have space to impart basic information to consumers: “The Government says it wants to give consumers as much information as possible, but makes it as difficult as possible for us to inform consumers about our products.”

Imperial Tobacco marketing manager Peter Manzi says the proposals will make the industry less competitive: “Consumers will not be fully informed about the different brands. New and smaller brands will particularly suffer.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here