Woolworths appoints Tracey Fellows
Woolworths has appointed Tracey Fellows as brand advertising manager reporting to head of brand communications Mark Trinder. She joins from T-Mobile, where she was international advertising manager.
Woolworths has appointed Tracey Fellows as brand advertising manager reporting to head of brand communications Mark Trinder. She joins from T-Mobile, where she was international advertising manager.
Positive Thinking, the integrated agency, has appointed Mip Phillips as group creative director. Phillips was previously at Euro RSCG and Delaney Lund Knox Warren.
Coca-Cola, arguably the biggest name in the soft drinks industry, has hit something of a problem with the investigation into its water product Dasani. Coca-Cola has established itself as one of the world’s strongest brands, and one I myself greatly admire. But, are we now to view the strapline “the real thing” as ironic? It […]
The Government has appointed McCann-Erickson Manchester to the multi-million pound account for its new telephone and online advice service for consumers – Consumer Direct – following a four-way pitch. McCann-Erickson Manchester pitched alongside Mediaedge:CIA, which has been appointed to handle media planning and buying for the campaign. The agencies pitched against Miles Calcraft Briginshaw Duffy […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?