Dutch giant plans charity Camelot rival

Novamedia, which claims to be the world’s largest charity lottery operator, is to launch a national lottery in the UK later this year, in a challenge to Camelot’s “good causes” marketing platform.

Industry sources say the Netherlands-based operator’s planned UK lottery games will allow people to choose which good causes the money will be donated to. Novamedia is also expected to appoint UK-based advertising and media agencies to support the launch of the lottery.

The idea of allowing gamblers to choose their charities has been considered by Camelot, although any such move by the National Lottery operator would have to be approved by the Government.

Novamedia has submitted an application to the Gaming Board for Great Britain, which regulates charity and local authority lotteries. A spokeswoman for operator confirms its plans for the launch but says no details have been finalised.

Novamedia already owns one internet-based gaming site that can be played in the UK. GoodLot was launched in March 2002.

A Camelot spokesman shrugs off any threat from Novamedia. He says: “The National Lottery has already raised over £15bn for good causes. As for potential competitors, we’re happy to be judged by sales.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here