Anheuser-Busch to be official beer sponsor for Olympic Winter Games
Anheuser-Busch has signed up as the official beer sponsor for the Olympic Winter Games in Turin in 2006, and extended its sponsorship of the US Olympic Committee Team until 2008.
Anheuser-Busch has signed up as the official beer sponsor for the Olympic Winter Games in Turin in 2006, and extended its sponsorship of the US Olympic Committee Team until 2008.
Zurich Financial Services is reviewing its entire advertising and marketing strategy. Joshua holds the company’s above-the-line account and created the ‘flying pigs’ campaign for the brand in 2002.
The Children’s Mutual, the savings specialist, is sponsoring backpacks for 115,000 toddlers at 2,300 nursery schools around the UK. The packs will also contain marketing packs from other brands.
The Office of Fair Trading has found that 20 per cent of credit card companies flout its advertising regulations. It also found that three-quarters of consumers did not know what interest rate they were paying on their cards…
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.