Barclays creates sponsor director

Barclays has promoted Nic Gault to the newly created position of sponsorship director for the financial services group.

Gault, who will report to marketing operations director Tim Kiy, will be responsible for all commercial sponsorships across its business, including the bank’s &£57m Premier League deal.

Gault will create a single, centralised sponsorship team, which the bank says will reflect the role of sponsorship as an essential part of Barclays’ brand strategy.

Gault was previously head of sponsorship at the bank’s Barclaycard credit card division. His new role merges the bank’s sponsorship division under a single team. Barclays has been without an official sponsorship director since former sponsorship head Andrew Dufty left last summer (MW July 10, 2003).

Gault negotiated the rights to sponsor football’s Premier League three years ago for Barclaycard. He then oversaw the shift of the bank’s &£57m sponsorship deal with the Premiership from the Barclaycard brand to Barclays last year (MW July 10, 2003).

Gault held various sponsorship roles at McLaren Formula One team and Sun Microsystems before joining Barclaycard in 1995.

Most recently, the bank’s investment arm, Barclays Capital, signed up as a headline sponsor for tennis governing body LTA’s inner-city and tennis development programmes (MW December 18, 2003). Barclays also invests in a &£2m-a-year arts sponsorship package.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here