Barclays has promoted Nic Gault to the newly created position of sponsorship director for the financial services group.
Gault, who will report to marketing operations director Tim Kiy, will be responsible for all commercial sponsorships across its business, including the bank’s &£57m Premier League deal.
Gault will create a single, centralised sponsorship team, which the bank says will reflect the role of sponsorship as an essential part of Barclays’ brand strategy.
Gault was previously head of sponsorship at the bank’s Barclaycard credit card division. His new role merges the bank’s sponsorship division under a single team. Barclays has been without an official sponsorship director since former sponsorship head Andrew Dufty left last summer (MW July 10, 2003).
Gault negotiated the rights to sponsor football’s Premier League three years ago for Barclaycard. He then oversaw the shift of the bank’s &£57m sponsorship deal with the Premiership from the Barclaycard brand to Barclays last year (MW July 10, 2003).
Gault held various sponsorship roles at McLaren Formula One team and Sun Microsystems before joining Barclaycard in 1995.
Most recently, the bank’s investment arm, Barclays Capital, signed up as a headline sponsor for tennis governing body LTA’s inner-city and tennis development programmes (MW December 18, 2003). Barclays also invests in a &£2m-a-year arts sponsorship package.