Guardian editor looks to resize
Guardian editor Alan Rusbridger has confirmed the newspaper is looking at resizing. Marketing Week was first to report the newspaper was considering a format similar to the Berliner or Le Monde (MW February 26).
Guardian editor Alan Rusbridger has confirmed the newspaper is looking at resizing. Marketing Week was first to report the newspaper was considering a format similar to the Berliner or Le Monde (MW February 26).
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.