Hotpoint signs at Childline sponsor
Hotpoint, the white goods manufacturer, has signed as a sponsor of ChildLine’s 18th birthday campaign in a deal planned and negotiated by Carat.
Hotpoint, the white goods manufacturer, has signed as a sponsor of ChildLine’s 18th birthday campaign in a deal planned and negotiated by Carat.
Unilever has dropped its PG Plunger loose tea brand after disappointing sales.
Weight Watchers is searching for an agency to handle the European advertising account for its slimming clubs. The move does not affect its UK agencies, Frog and Carat. It follows the promotion of head of marketing Carol Andrews to a European role.
Domino’s Pizza UK & Ireland has called off its search for an advertising agency to handle its £7m account. It is now expected to use a freelance creative team instead and is in talks with a number of candidates.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.