Hotpoint signs at Childline sponsor
Hotpoint, the white goods manufacturer, has signed as a sponsor of ChildLine’s 18th birthday campaign in a deal planned and negotiated by Carat.
Hotpoint, the white goods manufacturer, has signed as a sponsor of ChildLine’s 18th birthday campaign in a deal planned and negotiated by Carat.
Oh, and by the way, if you were thinking of inviting any of Marketing Week’s staff out one evening, make sure it’s not December 9: Publicis’ Christmas drinks is already in the Diary. A couple of junior reporters are free for the Queen’s Diamond Jubilee, though, if anyone wants to book them…
David Beckham is reported to be threatening legal action against a Russian company that he claims is using his image without permission to sell cans of a product called Manchester Gin.
Unilever Bestfoods is understood to be preparing to launch a range of low-carbohydrate products in the UK. Carb Options, will be the widest range of low-carbohydrate products available in the UK. Carb Options, launched in the US earlier this year, is aimed at consumers following low-carbohydrate diets, such as the Atkins’ and South Beach diets. […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.